Mock State Fair Rebrand: Tri-State Fair Capstone Project
Poster Design
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The solution for mock rebranding of the Tri-State Fair is to change the name to The Gatherin’ to further bolster the idea of its inclusiveness to everyone attending the fair and rodeo. Also, introducing brand standards allows the brand to be taken to a new level, where the public recognizes The Gatherin’ as the fair and rodeo where they gather for entertainment and further education about the ag lifestyle in the Panhandle.
These mockups show our brand in the real world. I have created branded canvas bag and t-shirt design for deliverables available for purchase at the event, plus a cornhole board for fairgoers to play a wonderful game. Also, included are ad deliverables which include posters highlighting our social outreach plan and core value of history. As you can see there are so many ways to use our logo while maintaining our brand standards.
